Video is a very effective method of reaching your chosen audience. Did you know that adding video to your emails can boost your click-through rate by up to 300%? According to, adding video to your landing pages can increase conversion rates by up to 80%. It’s obviously well worth your time to use video marketing as you build your online brand.

Keep It Short

Around 60% of the viewers stop watching by the two-minute mark, so you need to keep your videos under that time limit for maximum impact. For marketing, videos will usually perform well  when kept shorter, while instructional videos can run longer.  Just 30-90 seconds is all you need to make your point in most cases. Shorter videos are also more likely to be shared and to go viral.

Silence is Golden

At least, when you’re talking about Facebook videos, it is. The vast majority of Facebook videos are viewed without sound, thanks to the autoplay feature on the site. Videos that depend on sound to convey their meaning can end up being a waste of time and money. When you create a video to promote your business, consider adding closed captions at the very least. Your video will have more impact if it can be viewed entirely without sound and still make sense. This doesn’t mean you shouldn’t add music or voice; just don’t depend on it to get the message across.

Keep Creating Content

Video is here to stay and if you’re stuck on text and images, your reach is severely limited. A full third of all online activity is spent watching videos, so your followers are likely to spend a chunk of their time viewing video content. If you want to continue to engage them with videos, coming up with new content on a consistent basis is necessary.

Work from a Script

Winging your business videos is never a good plan. Since this is the media that will represent your company, it’s important that it resonate with your audience. Take the time to work up a script so you know exactly what you want to say and what you want to include in the video. Starting with a plan will help you achieve the desired results.

Plant a Call to Action

Whatever type of video you are uploading, whether it is an entertaining, an informative, a how-to video, or an ad for a new service or product, you need to include a call to action. What is the purpose of the video? What action do you want the viewers to take after they watch it? Now tell them what to do next. If you don’t, they’ll simply click on to the next interesting thing and you will lose them.