Traditional or digital marketing? Which type of marketing should you use to promote your business? The choice should not be up to the wind, but instead, after careful reflection on which type meets the needs of your company.
Let’s consider both traditional and digital marketing, considering the pros and cons of each, and then you can decide. One or the other or both.
It wasn’t long ago that businesses only promoted their products and services with traditional marketing. How did they do that? Companies reached out to their customers by advertising on radio or TV, sending out flyers through the postal service, purchasing displays on city buses, or any other way that wasn’t done online.
What’s unique about this form of marketing? Businesses have used this form of marketing forever and a day, so it’s been analyzed and tweaked, improved and modified. Many who relied on it heavily in the past are perhaps reluctant to switch to an online version. Perhaps they are leery of digital marketing. Perhaps they are behind the curve when it comes to using a computer. Or it could just be that they are reluctant to change.
Traditional marketing hasn’t been replaced by digital marketing. We all still get phone calls, ironically often computer-generated, and hear as a robo-caller encourages us to buy this product or switch to that service. Traditional marketing is here to stay.
On the other hand, digital marketing is a relatively new way to reach those target customers. As time goes by, the benefits have become better defined. That’s one of main features of it: you can more clearly define your target audience and focus your marketing to those people.
When you set up a customer profile, you shape how your customer looks. You can choose the demographics: Male or female? Age? Interests? Previous purchases? And more! By selecting those in this profile, you can target your marketing more strategically, and because of that, your efforts become more profitable.
For instance, when someone indicates interest in your product or service, you can send out broadcast email messages describing the features of one or the special sale price of another. You can pay for ads on social media. You can set up your own website with a link to purchase and also add its URL to any advertising you do. Digital marketing is here to stay.
Who knows what the future holds! As for now, though, traditional marketing reaches a different type of audience – those who are not inclined to be surfing the Internet or who still read newspapers in hard copy or the mail the postal carrier brings every day. Until the sales don’t prove a profit, some businesses are going to opt to reach out to local customers in this fashion.
Digital marketing is reflecting an increasing reliance on the Internet to communicate. For instance, many now order their groceries online, so why not send them email messages loaded with coupons and information about sale items?
Because of this, perhaps the best answer to marketing is to do some of each. Don’t confine your promotions only to traditional or digital. Mix and match. Determine who your target customer is and figure out the best way to reach him or her. Figure out the ratio of your marketing budget according to your analysis.
Help with Either Form of Marketing
Once you have planned your strategy and have a marketing plan in place, there’s a way to communicate with your customers. LeadOwl, a top of the line CRM, helps you reach out to them and also manages the details of your leads and clients. If you have a sales team, you can easily monitor how well each one is doing.
LeadOwl is available as a SOLO or an AGENCY plan. Give it a try with our 14-day FREE trial to see how this mobile app and CRM will work with your marketing plan. Traditional or digital, your customers will appreciate quick responses from you and additional information. That’s the marketing that really matters! Whoo-hoo! 🦉