You need a marketing plan to boost your business. Think of that plan as your rocket. 3 – 2 – 1 – BLAST OFF! That plan keeps the business focused on your company’s goals, so that each year brings you closer to your target destination.
What are the elements you need to include in your marketing plan? Let’s take a look at this “rocket” marketing plan so you can boost your business.
Nose Cone: Summary
Without the nose cone, a rocket would never leave the ground. Because of its shape, air can flow smoothly around the rocket. Firstly, the nose cone in your business plan includes the basic details of your business. The name of it. Where it’s located. Contact information.
The nose cone allows the rocket to endure subsonic speeds. The business summary also shapes the plan by including the strengths, weaknesses, opportunities, and threats (SWOT) of your business. The shape of the nose cone minimizes aerodynamic drag. Essentially, the business summary points you in the direction of the success of your company.
Guidance System: Initiatives
Basically, the guidance system controls the movement of the rocket. Business initiatives have the same purpose. Each initiative describes one goal you have and fleshes out the details, including how each will be measured.
In essence, the guidance system is the part of the rocket that considers the calculations necessary to follow a path to the destination. By carefully scrutinizing each goal, you determine what is needed for the state of motion of your business. Essentially, the business initiatives spell out the purpose of the business plan, one goal at a time.
Generally, most rockets maintain their initial thrust with liquid hydrogen and liquid oxygen. Typically, the most common fuel used in solid fuel rockets is aluminum in a liquid form. As you might imagine, one must carefully calculate the ratio of the fuel to keep the momentum of the rocket stable.
The same goes for the budget for your business. How you allocate your funds determines how you fuel each aspect of your business. Each initiative requires funds necessary to meet the goals you set. Essentially, the budget is necessary for the successful momentum for each aspect of your business.
Oxidizer: Target Market
Ideally, rockets surge beyond the earth’s atmosphere. That cannot be accomplished successfully with fuel alone. Since oxygen is not available in space, rockets need to carry their own oxidizer, a type of chemical which is necessary for fuel to burn.
You need to intertwine the budget and your target market for your business to lift off. After conducting research to determine your target market, this part of your business plan spells out the details of your ideal customer. Essentially, the target market is the population who will be most interested in becoming your customers.
The rocket becomes active and produces thrust when the pumps and valves mix the fuel and oxidizer in a controlled manner. The two need to be mixed and ignited in order for the rocket to be propelled through the atmosphere.
The same can be said about your market strategy. It’s the strategy that mixes both budget and target market for a successful boost of your business. To create a detailed strategy, some suggest that the 7 P’s of marketing are included: product, price, place, promotion, people, process, and physical evidence. Essentially, your strategy determines why people will become your customers rather than buying your product or service from competitors.
Nozzle: Marketing Channels
Finally, it’s the nozzle of the rocket that makes it all happen. The rocket’s pumps and combustion chamber generate high pressure. Because of that, these gases expand and accelerate, and the nozzle expels the exhaust gases.
In the same way, marketing channels make the sale happen, which is the essence of your marketing plan. You need to find those potential customers and introduce them to your business and its products or services. How? Getting the word out there. First of all, you educate those interested buyers. Then you generate leads and introduce them to your company. Essentially, the marketing channels are what you’ll use so that people become aware of your brand.
3–2–1 Blast Off!
Once the marketing plan boosts your business toward your destination, you’ll need to manage your potential customers. There’s an easy way to do that. LeadOwl, a top of the line CRM, helps you manage the details of your leads and clients. Also, LeadOwl shows you the results of your sales efforts. As soon as a new lead opts in, for instance, you receive a push notification on your smartphone. Should you not contact that lead in a timely fashion, you’ll be sent a reminder.
LeadOwl has both a SOLO or an AGENCY plan. Try our 14-day FREE trial to see how this CRM will work with your marketing plan to boost your business. No sense keeping your marketing plans on the ground, when your business can soar with LeadOwl! Whoo-hoo! 🦉