As a business owner, you need to increase the visibility of your company. While there are numerous ways to do this, social media is one of the most cost-effective methods, and LinkedIn is a big part of that.
LinkedIn is one of those sites that not everyone understands. You may even have a business profile there already, but if you aren’t optimizing your page, it’s probably not doing much for you. LinkedIn can be a very powerful ally if you let it, but first, you need to make sure you’re using it correctly.
Once you’re certain that your page has been polished to perfection, it’s time to start getting noticed.

Getting Started with LinkedIn

Before you start applying any of the visibility methods below, make sure your page is set up correctly. The page should be completely filled out, and you’ll want to optimize your heading and content with keyword phrases. Not only does this help with search engines, it also allows LinkedIn searchers to find you easily.
Your page should also include visual content, as opposed to just text. Remember that you want to capture people’s attention and images are a great way to do that. By creating useful, interesting content, you’ll end up with more people checking you out.

Add Video

Videos are more likely to be shared, and they can be a good way to get your message across with minimal reading. Even a very short video can draw attention and let visitors to your page know what you’re about.
A video posted to your LinkedIn page should give the basics about who you are and what your company does. This can be done via headshots and interviews, or you can put together a snappy little presentation using photos and text with music in the background.

Update Regularly

To really connect with people, you should update your page frequently. An update is much like a post on a Facebook fan page, where it appears on your follower’s home page. It is shareable, so make sure you create content that is fun to share.
An update should include a simple title that catches attention and then an image. You will also need a great intro that entices the reader to click through for the whole story. Your full update should be easy to read and full of interesting information. Shorter updates tend to perform best.

Increase Engagement

Getting people to interact on your business page is the perfect way to increase visibility. If your page is unusually quiet, get things started by asking people questions and having them answer on the page. Another excellent way to go is hosting a contest on your page.
Contests can be kept simple, but encourage people to share your content and interact on the page. This will boost the number of people on the page and can drastically increase your followers.
LinkedIn can be a very useful tool when you use it properly. Remember, it’s a social media network, so get in there and interact with others. The connections you make can be invaluable in the future.